Happy New Year
Email Geeks!
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I built an interactive word puzzle email for Email on Acid for their December promotion. There's a ton of techniques used in this email and this tutorial goes into some of them.
Check out this interview with Camille and miah from table tr td about their creation of the iconic Minesweeper PC game in an email.
A key consideration in a kinetic email campaign is handling email clients that don't support interactivity and animations. This article goes into some of the fallback strategies.
Geoff Phillips wrote a blog on a technique that uses 3D transforms to mimic a card opening effect.
* Come across any cool kinetic holiday campaigns? Let me know! *
Trendline's Alex Williams makes another bold prediction. (His 2016 prediction on Gmail's responsive email support was spot on). I wrote a piece earlier on why Apple Pay for the Web will be a big deal for email.
Other
Updated Interactive Techniques Page
I updated the FreshInbox interactive techniques page to feature the latest techniques and tips. The kinetic CSS support page has been updated as well.
Animated Star Wars Imperial Walker in Email
If you've seen Rogue One, you might get a kick out of this year old CSS in email example.
Do you send emails with variations of content? Having trouble proofing and reviewing these campaigns?
Here's the solution...
-- Justin

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