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Of those who responded to Email on Acid's survey, 32% were developers and 25% marketers.
According to the 2015 National Client Email report, the largest group of marketers - 39% - mails 2-3 times a month.
AVARI reported that their customers are seeing an average lift in CTOR (click-to-open rate) of 7% for emails with predictively personalized content versus emails without it.
Lyris found that 39% of marketers who segmented their email lists to send more personalized email experienced higher open rates, 28% experienced lower unsubscribe rates, and 24% experienced better deliverability and greater revenue.
According to BlueHornet, 70% of consumers immediately delete emails that don't render well on a mobile device. With over 50% of email opens occuring on mobile devices, mobile-friendly templates are critical to your bottom line.
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