VSM INNOVATION SHOWCASE

A SPEEDY COMPETITIVE LEASE/FINANCE RATES TRACKER

Background

Comparing rates and residuals is a tedious task. With OEMs changing their programs each month and with the volume of vehicles in the market, it can take hours to collect and organize competitors' current incentives.

Solution

By leveraging a monthly MotoInsight report that contains finance/lease rates and published residuals, the amount of time spent manually looking through incentive programs has reduced dramatically. A formula searches the MotoInsight report by OEM, segment, MY, and model to return appropriate finance/lease rates and residuals into Excel. This data is then automatically turned into visual graphs, allowing simplified vehicle comparison. Users can easily filter by any of the previously mentioned criteria to narrow in on any specific part of the market they may wish to see.

Results

A process that previously took several hours is now accomplished in less than 30 minutes
Improves efficiency while preparing for key business meetings
Easily accommodates new vehicles in market

Recognizing Peter Sidey (Marketing Segment Manager) & Matthew Pierik (Co-op Marketing) from the Buick GMC team for leveraging this new method that has significantly improved the speed of competitive analysis. Since it’s implementation, its usage is expanded for use by other brands too.